Does your business need a website in 2020? [Video]
Want to start or grow your business in 2020? This video is for you!
Watch it to learn…
3 reasons why you need a website to start or grow your business
The surprising relationship between your website and social media
The stats that prove that looks DO matter when it comes to your website
This video is for you if:
You don’t have a website yet
You already have a website but it’s not helping you get clients, customers, or email subscribers
If you're posting to social media and you don't have a website yet, this video is a must-watch!
Once you’ve finished watching, leave a comment below and let me know what your #1 takeaway from this training was.
Ready to create your own stunning website? I’ll show you how in my free masterclass!
If you don’t have a website yet, your business is probably scattered across platforms.
Maybe you’re posting to Facebook, YouTube, Instagram, or LinkedIn and hoping to get traction. Or maybe you have word of mouth referrals landing in your email inbox.
No matter which platforms you’re using, if you don’t have a website, your business probably looks like this:
This approach can feel scattered, chaotic, and make your life way more difficult than it needs to be!
To show you why, let’s look at the three reasons you need a website:
You don’t own your connection to your audience on social media platforms
Social media is fun, but here’s the reality:
You don’t own your connection to your audience on those platforms.
Social media platforms can shut down your account, kick you off, or change their terms of service at any time. For any reason. Without notice.
I personally know somebody whose Instagram account was hacked and she lost 20,000 Instagram followers overnight. Her entire following was on Instagram and she didn’t own her relationship with any of those people — Instagram did — and it hurt her business in a major way.
2. Without a website, you’re missing out on having a central hub where people can find out about who you are, what you do, and how to hire you.
Without a website, it’s difficult for your future clients to find information about you and your business — not to mention that a website looks much more professional than an FB business page!
Your website is the one true source of information about you and your business and anyone who comes to your website will have a consistent experience with you and your brand.
Your website is the place where people can easily find out:
Who you are
What you do
What your products and services are
What other people are saying about you (reviews)
How to hire you, join your email list, or buy your products and courses
On social media, the algorithms control what information people see and when they see it. On your website, YOU get to decide what content your visitors see.
3. It’s hard to get traction and grow your business without a website.
Social media can be a great way to drive traffic to your website and grow awareness of your brand, but it’s not a replacement for your website.
If you want a thriving business, you need a website!
Here’s how to use social media PLUS your website to get traction and grow your business effectively:
When you have a website, you can create posts on social media that get people over to your website.
Suddenly, social media becomes a powerful marketing tool to drive people to your website, where you’ll have the opportunity to turn them into clients, customers, and subscribers.
If you have a business (or you want to start a business), you need a website. It’s non-negotiable in this day and age!
But it’s not enough to create just any old website.
Quick — what's the first thing you notice about a book?
Its cover!!
Growing up, you probably heard the expression "don't judge a book by its cover."
Well that, my friend, is total crap.
The second you saw photo above, you made a snap judgment about the book and whether or not it appeals to you — all based on the cover.
(Hey, we're only human. Snap judgments are part of the wiring.)
Which brings me to your website, your "digital cover," and a question I get asked a lot:
“Does the way my website looks even matter?”
the answer to this question is... YES!
That’s because…
89% of consumers search the web before making a buying decision (Source: Digital Influence Index)
75% of users admit to making judgments about a company’s credibility based on their website (Source: Stanford Web Credibility Research)
First impressions are 94% design related (Source: Conference on Human Factors in Computing Systems)
In other words, your future clients are checking out your website and making a snap judgment about whether or not they want to work with you — all based on your website design.
With an outdated or non-existent website, you could be losing clients and opportunities like crazy, and every second you spend saying “I don’t have time," you’re potentially missing out.
You can’t afford to NOT pay attention to your website!
“With an outdated or non-existent website, you could be losing clients and opportunities like crazy, and every second you spend saying “I don’t have time," you’re potentially missing out.”
Intuitively, you know this is true.
Imagine you’re looking for a family photographer. Who would you hire?
It’s obvious! You’d hire the photographer on the right.
This is actually a real before-and-after from my client Laura Yost. After launching her new website, Laura wrote to me and said...
"I got new clients! After launching, I had a photoshoot and my new clients said 'we knew we wanted you the minute we clicked on your site'"
— Laura Yost, Photographer
Creating a website that makes your clients feel this way isn’t magic, it’s design.
No-one is born a designer. Design is a learnable skill and with the right guidance, it’s easy.
That’s why I included lots of examples and step-by-step tutorials inside my online course Simple Site Blueprint. So you can create a stunning "digital cover" for your business — without wasting months on DIY or spending $5k+ on a designer.
Want a FREE sneak peek inside Simple Site Blueprint?
Click the button below and I’ll send you my free masterclass “Secrets to a Simple Website That Sells Your Services.” You’ll get a behind the scenes look at Simple Site Blueprint, as well as my best website design tips.
If you’re busy, not tech-savvy, or have been procrastinating on your website, this free masterclass is for you!