5 steps to make your website stand out

In this post, I’ll show you the simple 5-step process I used to design a strategic website that helped my client book an AT&T commercial.

But first, we need to talk about cake.

Isn't a bad cake a bummer? There's the kind that is slathered in too-sweet, too-thick frosting. There’s the kind that seems to have been baked extra-dry. There’s the kind that you take to the office and foist on your unsuspecting colleagues (or at least you used to, back when you were working your 9-5 job).

Any of those kind of cakes make me sad. To paraphrase Mary Berry from the Great British Bake Off, cake should be nothing short of exceedingly good

Your website is a lot like a cake.

First, you gather the raw ingredients: text, images, colors, fonts, and graphics. Next, you bake these ingredients into a whole that’s greater than the sum of its parts.

Like baking, this can feel like a mysterious process. How do all these things add up to an end product thats beautiful, seamless, and oh so right?

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A good website isn't magic. It's a recipe. To show you the steps, I’ve created a 5-minute video training.

In this video, I’ll walk you through the 5-step design process I used to create a new site for my client Faiven and show you how you can steal this process for your own site.

Want even more smart design tips? Get my free masterclass and learn the secrets to a simple website that sells your services: