Anthony is the founder of Flowing Zen, a company that offers online Tai Chi and Qigong classes. He also writes a popular blog and hosts in-person retreats. Since 2005, he has helped people from all over the world live healthier, happier lives.
STRATEGIC WEBSITE DESIGN
Anthony contacted me to refresh the outdated design of his old site. He wanted his design to be clear, easy to use, and help establish trust with his readers. He also wanted to grow his list and promote his online courses. Here's an overview of our design process:
- Discover - To start, I performed user tests on Anthony's existing site. This allowed me to see how visitors were using his site and where they were getting lost.
- Design - Based on the data, I redesigned his site to make his call to action buttons and online course offerings clearer. I also made adjustments to his blog to make the content easier to read and share.