When my friend and client Laura came to me looking for a new site, she already owned a domain name. Great! First step done.
Soon after starting her project, however, we realized that her old domain wasn't going to work. It was clever and artistic, but nearly impossible to spell. Lots of hyphens. Lots of syllables. Not a great fit for professional artist who wants to apply to grant and residency programs, as well as build an audience for her work.
A domain name is your online address. As a rule of thumb, it should be short, memorable, and easy to type into a browser. The simplest domain name for Laura's project, lauracohen.com, wasn't available. This is often the case with commonly used words, phrases, or names. Not to worry, though (and no need to pay someone thousands of dollars for a domain name!) With a little creativity we came up with the perfect solution, lauracohen.art.
Three quick tips for picking your own perfect domain name:
- Can't get the domain you want? Don't panic. Not every site needs to be a .com. Try experimenting with different endings, like .art or .yoga. If you're a local business, you might also consider adding your city to your domain name.
- Have a last name that's tricky to spell? Do what my client Faiven did. She bought faiven.com and faivenfeshazion.com and I set up a simple re-direct to send all traffic to faiven.com.
- When possible, buy your own name and any common misspellings. Even if your business name is different, you want to have full control over your online image.
To buy your domain, I recommend Google's domain services. They're easy to use and set up - unlike other providers, no confusing upsells or ad-ons here! Click here to search for a domain name: https://domains.google/