Faiven is an Eritrean-American actress and model based in NYC. We recently worked together to create a brand new website to showcase her work. Faiven has acted on-camera for companies including Lowe's, Chevron, Dunkin' Donuts, USPS, and Cadillac. As a model, she's graced the cover of Vogue Knitting and appeared in campaigns for Dark and Lovely and The Salon by In Style.
About The Strategic Design Process
Moodboard & Design Concept
Faiven's style is clean and minimal with just a hint of NYC edge. Modern and classic all at the same time. To showcase this, we opted for neutral colors against a background of clean lines and classic fonts. Here's the inspiration for Faiven's site in the form of a moodboard:
Strategic Homepage Layout
Faiven's homepage is designed with her ideal website visitor in mind. We've used a trio of eye-catching images above the fold to get her visitor's attention. Next, the user has the chance to learn more about Faiven, see examples of her work, and contact her. If a visitor only saw Faiven's homepage, they'd come away with a good sense of who she is, what she does, and how to get in touch. This layout features all the essential information, front and center.